The man behind our longest running sponsor Leao Optics joins the program to talk about the business side of Jiu-Jitsu! This is a great episode for anyone who has aspirations to be a BJJ entrepreneur. We talk about how he got into BJJ, the formation of his brand and advice for entrepreneurs!  Click “Read More” for show notes!


  • Mourning the loss of the San Diego Chargers
  • His start in Jiu-Jitsu / Transitioning from Boxing
  • Training with Eduardo Telles
  • Starting Leao Optics
  • The importance of being unique with your brand
  • Selling your product in person vs selling online
  • Leao Optics’s unique design
  • Customer service is critical / Going beyond expectations
  • Giving back to the BJJ community
  • The struggles of being a one man show
  • The best part about supplying a product to the BJJ community
  • His second passion for photography
  • The diversity of the BJJ community
  • Dealing with copycats
  • The excitement of seeing respected members of the community rocking your brand
  • Advice for future BJJ entrepreneurs
  • Helvecio Pena:  The Ambassador for old Jiu-Jitsu dudes